Telling Stories That Last

How we create lasting success in our spoken communications.

Honor the Obvious

Acknowledge the elephant in the room early, directly, and without excuses.

Get Your Audience to “Imagine”

The meaning sets up the methodology.

Assuring Story Continuity

Continuity proves our value, fosters trust, and expands our credibility. 

Winning Stories Show Respect For Our Listeners

Five key success targets differentiate a winning speaker from a forgettable message: Passion. Change. Engagement. Success. Retention.

How Much/Too Much Value in One Story

Immersive Inspiration In A Rapidly Changing World

Know Your Story Goals: We invest first — our audience invests second

Commanding the Story Space. How story framework demonstrates care for our audience.

Achieving Story Equality

Listening + Caring = Storytelling. We tell our best stories when we commit to understanding and valuing the stories of those we hope to connect with. 

Story Rule #1: Clarity Is King

Story Creates Empathy: The best stories look and sound familiar

Generalities or Specifics: Homing In on Story Value. The goal of Corporate Storytelling is to is to communicate exactly how our topic will pay off for each member of our audience.

The Stories We Choose to Believe. Our common perception of value allows us to act and to transact.

Prioritizing the Story They Want to Hear. We know which story we prefer, but we are not our target audience 

One-Way Versus Two-Way Storytelling. Turning your one-way keynote pitch into a two-way value-driven conversation.

Less On The Nose, More On The Butt. How great Corporate Storytelling alters perception, recognition, and personal action. 

Our best story is rarely our history. All your listener cares about is their here and now, and what you can do for them.