Welcome to your blog library of empowering tips, tricks, and special insights into the world of expert Corporate Storytelling
Enjoy fresh perspectives on Winning Communication through Value-Driven Engagements, all built on industry-proven speaker/audience psychology.
Honor the Obvious
Acknowledge the elephant in the room early, directly, and without excuse.
Assuring Story Continuity
Demonstrating value, fostering trust, and expanding credibility.
Winning Stories Show Respect For Our Listeners
Building confidence through recognizable achievement.
5 Targets For Successful #CorporateStorytelling
Passion. Change. Engagement. Success. Retention.
Immersive Inspiration In A Rapidly Changing World
Immersive Inspiration In A Rapidly Changing World
Know Your Story Goals
Know Your Story Goals: We invest first — our audience invests second
Commanding the Story Space
Commanding the Story Space. How story framework demonstrates care for our audience.
Listening + Caring = Storytelling
Listening + Caring = Storytelling. We tell our best stories when we commit to understanding and valuing the stories of those we hope to connect with.
Generalities or Specifics: Homing In on Story Value
Generalities or Specifics: Homing In on Story Value. The goal of Corporate Storytelling is to is to communicate exactly how our topic will pay off for each member of our audience.
The Stories We Choose to Believe
The Stories We Choose to Believe. Our common perception of value allows us to act and to transact.
Prioritizing The Story They Want To Hear
Prioritizing the Story They Want to Hear. We know which story we prefer, but we are not our target audience
One-Way Versus Two-Way Storytelling
One-Way Versus Two-Way Storytelling. Turning your one-way keynote pitch into a two-way value-driven conversation.
Less On The Nose, More On The Butt
Less On The Nose, More On The Butt. How great Corporate Storytelling alters perception, recognition, and personal action.